AI Customer Support with Exponea
Exponea, now part of Bloomreach Engagement, is a CDP and marketing automation platform widely used in EMEA. For brands running Exponea, customer marketing data sits there.
Minimal AI connects to Exponea and uses profile, segment, and event data to resolve tickets in seconds.
Connecting is effortless. The AI Manager sets everything up for you in minutes - no developers, no complex configuration.
What Exponea does
Exponea (now Bloomreach Engagement) is a customer data and engagement platform offering CDP, segmentation, journeys, email, SMS, web push, and recommendations. The Exponea API exposes customer profiles, attributes, events, and segment membership for integration.
Key Exponea API capabilities Minimal AI uses
Minimal AI connects to the Exponea API to read subscriber data, check campaign engagement, and update profiles or preferences in real time.
Customers API
Read and update Exponea customers.
What the AI does: Looks up customers and updates attributes.
Events API
Track behavioral events.
What the AI does: Sends events for support outcomes.
Segments API
Read segment membership.
What the AI does: Reads segments for personalized support replies.
What the AI agent can read and write in Exponea
The AI uses Exponea to personalize replies, manage subscription preferences, and resolve marketing-related questions instantly.
Get information
- •Look up customer
- •View attributes and events
- •Check segment membership
Take actions
- •Update attributes
- •Track events
This is a representative subset of what the AI can do here. If the API can do it, Minimal AI can do it.
How to connect Exponea to Minimal AI
Connect Exponea in a few clicks through the AI Manager.
Go to Integrations in your Minimal dashboard and select Exponea. Enter your API credentials.
Tell the AI Manager which subscriber actions the agent should handle.
Review and go live.
Real support scenarios the AI handles with Exponea
Unsubscribe request
A customer asks to unsubscribe. The AI updates the Exponea preferences and confirms.
Subscription preferences
A customer asks which lists they're on. The AI checks Exponea and replies.
Campaign question
A customer asks about an email or SMS they received. The AI checks Exponea for the campaign and explains.
Works with Exponea and your helpdesk
Minimal AI connects to Exponea for subscriber and campaign data and to your helpdesk for conversations. The AI can answer "why am I getting these emails?" or "unsubscribe me" instantly with the correct action behind it.
View the full integration details
See setup instructions, related integrations, and more.
Frequently asked questions
Can the AI unsubscribe contacts in Exponea?+
Yes. The AI can opt customers out per channel or unsubscribe them entirely from Exponea.
Does the AI update Exponea attributes?+
Yes. The AI can update standard and custom attributes in Exponea.
How hard is it to integrate Exponea with Minimal AI?+
Enter your Exponea API credentials and go live in minutes.