AI Customer Support with Emarsys
Emarsys (an SAP company) is an enterprise omnichannel marketing platform with AI personalization, used by major retailers. Customer marketing data flows through Emarsys.
Minimal AI connects to Emarsys and resolves marketing-related tickets using contact and engagement data.
Connecting is effortless. The AI Manager sets everything up for you in minutes - no developers, no complex configuration.
What Emarsys does
Emarsys is an omnichannel customer engagement platform offering email, SMS, mobile push, web channels, AI-driven smart insight, and segmentation. It supports rich contact databases with custom fields, smart segments, and automation programs. The Emarsys API exposes contacts, segments, programs, and engagement data for integration.
Key Emarsys API capabilities Minimal AI uses
Minimal AI connects to the Emarsys API to read subscriber data, check campaign engagement, and update profiles or preferences in real time.
Contacts API
Read and update Emarsys contacts.
What the AI does: Looks up contacts and updates custom fields.
Segments API
Read segment membership.
What the AI does: Reads smart segments for context.
Lists API
Manage contact lists.
What the AI does: Adds or removes contacts from lists.
What the AI agent can read and write in Emarsys
The AI uses Emarsys to personalize replies, manage subscription preferences, and resolve marketing-related questions instantly.
Get information
- •Look up contact
- •Check segment membership
- •View campaign engagement
Take actions
- •Update contact fields
- •Unsubscribe from channel
- •Add to contact list
This is a representative subset of what the AI can do here. If the API can do it, Minimal AI can do it.
How to connect Emarsys to Minimal AI
Connect Emarsys in a few clicks through the AI Manager.
Go to Integrations in your Minimal dashboard and select Emarsys. Enter your API credentials.
Tell the AI Manager which subscriber actions the agent should handle.
Review and go live.
Real support scenarios the AI handles with Emarsys
Unsubscribe request
A customer asks to unsubscribe. The AI updates the Emarsys preferences and confirms.
Subscription preferences
A customer asks which lists they're on. The AI checks Emarsys and replies.
Campaign question
A customer asks about an email or SMS they received. The AI checks Emarsys for the campaign and explains.
Works with Emarsys and your helpdesk
Minimal AI connects to Emarsys for subscriber and campaign data and to your helpdesk for conversations. The AI can answer "why am I getting these emails?" or "unsubscribe me" instantly with the correct action behind it.
View the full integration details
See setup instructions, related integrations, and more.
Frequently asked questions
Can the AI unsubscribe contacts in Emarsys?+
Yes. The AI can opt customers out per channel or unsubscribe them entirely from Emarsys.
Does the AI update Emarsys attributes?+
Yes. The AI can update standard and custom attributes in Emarsys.
How hard is it to integrate Emarsys with Minimal AI?+
Enter your Emarsys API credentials and go live in minutes.