How Dutchies used Minimal to support their growth

Company Overview

As a rapidly growing e-commerce business, Dutchies faced challenges in scaling their customer support operations. They needed a solution that could help them maintain their high service standards while expanding internationally. Minimal AI provided them with a valuable tool to handle a great portion of their customer inquiries. This allowed the team to focus on more complex issues and provide a higher level of personalized support.

The Problem

Dutchies' explosive growth trajectory presented significant operational challenges:

• Managing rapid international expansion, particularly into the German market
• Scaling customer support across multiple languages with a Dutch speaking team
• Maintaining service quality during periods of intense growth
• Handling an exponential increase in support tickets

The company needed a solution that could help them maintain their exceptional customer service standards (evidenced by their 4.7 Trustpilot rating) while supporting their ambitious international growth plans.

The Solution

Minimal AI was a great fit for Dutchies because it could be customized to work with their existing systems. By connecting Minimal to Gorgias, Shopify, and Sendcloud, the team created a comprehensive support system for the AI to work with.

This integrated approach allowed Minimal AI to:

• Handle customer inquiries in multiple languages
• Process customer questions according to Dutchies' processes
• Maintain consistent service quality across all markets

The Result

Since implementing Minimal AI in September, Dutchies has:

• Achieved a significant reduction in time spent per support ticket
• Maintained high service quality during rapid growth

The partnership between Dutchies and Minimal AI showcases how artificial intelligence can support rapid expansion while maintaining exceptional customer service standards.

This success story demonstrates Minimal AI's capability to support high-growth e-commerce businesses in their international expansion efforts, proving that with the right technology partner, rapid growth doesn't have to come at the expense of customer service excellence.