AI Customer Support with Braze
Braze is the leading customer engagement platform for mobile-first brands, powering push, email, in-app, SMS, and more. Customer messaging tickets often need data from Braze to resolve.
Minimal AI connects to Braze and uses the user profile and campaign data to resolve tickets in seconds.
Connecting is effortless. The AI Manager sets everything up for you in minutes - no developers, no complex configuration.
What Braze does
Braze is a customer engagement platform offering cross-channel messaging (push, in-app, email, SMS, content cards, web push) with a unified user profile. It supports custom attributes, custom events, segments, and Canvas (multi-step journeys). The Braze REST API exposes users, events, attributes, and messaging actions for integration.
Key Braze API capabilities Minimal AI uses
Minimal AI connects to the Braze API to read subscriber data, check campaign engagement, and update profiles or preferences in real time.
Users API
Read and update Braze user profiles.
What the AI does: Looks up users and updates custom attributes.
Events API
Track and read custom events.
What the AI does: Sends events for support outcomes.
Subscription API
Manage channel subscriptions.
What the AI does: Opts users out of email, push, or SMS.
What the AI agent can read and write in Braze
The AI uses Braze to personalize replies, manage subscription preferences, and resolve marketing-related questions instantly.
Get information
- •Look up user profile
- •View event history
- •Check Canvas/campaign exposure
- •Check segment membership
Take actions
- •Update user attributes
- •Track events
- •Unsubscribe from channel
This is a representative subset of what the AI can do here. If the API can do it, Minimal AI can do it.
How to connect Braze to Minimal AI
Connect Braze in a few clicks through the AI Manager.
Go to Integrations in your Minimal dashboard and select Braze. Enter your API credentials.
Tell the AI Manager which subscriber actions the agent should handle.
Review and go live.
Real support scenarios the AI handles with Braze
Unsubscribe request
A customer asks to unsubscribe. The AI updates the Braze preferences and confirms.
Subscription preferences
A customer asks which lists they're on. The AI checks Braze and replies.
Campaign question
A customer asks about an email or SMS they received. The AI checks Braze for the campaign and explains.
Works with Braze and your helpdesk
Minimal AI connects to Braze for subscriber and campaign data and to your helpdesk for conversations. The AI can answer "why am I getting these emails?" or "unsubscribe me" instantly with the correct action behind it.
View the full integration details
See setup instructions, related integrations, and more.
Frequently asked questions
Can the AI unsubscribe contacts in Braze?+
Yes. The AI can opt customers out per channel or unsubscribe them entirely from Braze.
Does the AI update Braze attributes?+
Yes. The AI can update standard and custom attributes in Braze.
How hard is it to integrate Braze with Minimal AI?+
Enter your Braze API credentials and go live in minutes.